David Beckham and his Armani underwear

David Beckham, who currently plays for LA Galaxy and the England national team, was last month announced to be the next model for Emporio Armani underwear. Here is the first picture of the advertising campaign featuring Beckham in Armani underwear.

The campaign was shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott. The full advertising campaign will debut with a special gatefold in the February edition of Vanity Fair USA.

Giorgio Armani said, "David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world’s most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style."

There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that.